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- March
Apple fans, get ready! Tim Cook, Apple's CEO, announced on social media that it will be an "exciting week" as Apple prepares to launch at least 5 new products between March 2-4, 2026, along with "Apple Experience" events held simultaneously in 3 major cities worldwide — New York, London, and Shanghai. Let's see what's worth watching!
Event Format — Not the Usual Keynote!
What's interesting is that this event isn't the Apple Event we're used to — there's no live Keynote via Live Stream. Instead, Apple will use the "Apple Experience" format, launching products through press releases on the Apple Newsroom website over 3 days from Monday, March 2 to Wednesday, March 4, 2026, concluding with a Hands-on Experience event for media to try the products on March 4.
1. iPhone 17e — An Entry-Level Model Worth Watching
The highlight Apple fans have been waiting for the most is the iPhone 17e, replacing the iPhone 16e. The starting price is expected to be around $599. Key expected specs:
| Spec | iPhone 17e (Expected) |
|---|---|
| Display | 6.1-inch with Dynamic Island (replacing the old Notch) |
| Chip | A19 — more powerful than the A18 in iPhone 16e |
| Rear Camera | 48MP single lens |
| Front Camera | 18MP (upgraded from previous model) |
| Battery | 4,500 mAh with faster charging |
| MagSafe | Now supported! (iPhone 16e didn't have it) |
| Cellular Chip | C1X — Apple's in-house modem chip |
The highlight of iPhone 17e is the adoption of Dynamic Island replacing the old Notch for a more modern look, along with MagSafe that many have been requesting, and the C1X modem chip designed in-house by Apple replacing Qualcomm — a significant step for Apple in controlling all hardware on its own.
2. MacBook Air M5 — Annual Upgrade
The new MacBook Air comes with the M5 chip using 3rd-generation 3nm technology, with these highlights:
- 10-core CPU + 10-core GPU — 15% faster CPU and 30% faster GPU compared to M4
- 16GB RAM as standard, with 256GB SSD base storage
- Same design — still the thin, fanless aluminum body in both 13-inch and 15-inch sizes
- Expected price — starting at $999-$1,199
3. Budget MacBook — The New Product Everyone's Been Waiting For!
One of the most exciting products is the budget MacBook, expected to use an iPhone chip (not the M-series) to bring the price below the current MacBook Air. This will expand the MacBook market to budget-conscious users such as students or those who need a Mac for general tasks.
Despite lower specs than the MacBook Air, the strong macOS ecosystem combined with Apple Silicon's superior performance compared to other chips at the same price point makes this MacBook likely to be a very attractive option for many.
4. iPad Air M4 and Entry-Level iPad with A18 Chip
Apple is preparing to update both iPad models:
iPad Air M4
- Upgraded from M3 to M4 chip — faster, more powerful, better battery life
- Supports Wi-Fi 7 via the new N1 chip — faster with lower latency
- Supports Bluetooth 6 — more stable connections in crowded areas
- Available in both 11-inch and 13-inch sizes
Entry-Level iPad (A18)
- Upgraded to A18 chip with 8GB RAM (from A16 + 6GB RAM)
- Supports Apple Intelligence for the first time on the entry-level iPad!
- Supports Wi-Fi 7 and Bluetooth 6 via the N1 chip
- More stable AirDrop and Personal Hotspot features
5. MacBook Pro M5 Pro/Max and Mac Studio
Good news for the Pro crowd — the 14-inch and 16-inch MacBook Pro are expected to upgrade to the M5 Pro and M5 Max chips for even more power.
There are also rumors about a new Mac Studio with M5 Max and M5 Ultra chips for Pro-level tasks like 8K video editing, 3D Rendering, or AI and Machine Learning work.
6. Studio Display 2 — The Long-Awaited New Monitor
Another product many have been waiting for is the Apple Studio Display 2, expected to come with significantly upgraded specs from the first generation:
- ProMotion 120Hz display — smoother than the 60Hz of the original
- HDR support — much more vibrant colors than before
- A19 chip — for Center Stage and other features
"A big week is coming. Starting Monday. Get ready!" — Tim Cook, Apple CEO, tweeted on February 26, 2026
Complete Product Summary Table
| Product | New Chip | Strengths |
|---|---|---|
| iPhone 17e | A19 | Dynamic Island, MagSafe, C1X modem chip |
| MacBook Air | M5 | Faster CPU/GPU, 13" and 15" |
| Budget MacBook | iPhone chip | Lower price than Air, targeting new market |
| iPad Air | M4 | Wi-Fi 7, Bluetooth 6, 11" and 13" |
| iPad (Entry-level) | A18 | Apple Intelligence support, 8GB RAM |
| MacBook Pro | M5 Pro/Max | 14" and 16", for Pro workloads |
| Studio Display 2 | A19 | ProMotion 120Hz, HDR |
Schedule
- March 2 (Monday): New product announcements begin via Apple Newsroom
- March 3 (Tuesday): Additional announcements
- March 4 (Wednesday): Apple Experience events in New York, London, and Shanghai at 9:00 AM ET (9:00 PM Thailand time)
- March 6 (Friday): Pre-orders expected to open
- Mid-March: Expected retail availability
Conclusion
This Apple launch is truly massive — updating nearly every product line simultaneously, from iPhone, MacBook, iPad to Studio Display. For Apple fans waiting for the right time to upgrade, this is an excellent opportunity!
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